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Posted 1/28/2009 @ 9:17:00 am by photographyblogger.com
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Kodak is a publicly traded photographic and optical equipment company founded in 1888 by George Eastman, in Rochester, New York. Kodak is a leader in the industry of producing images, photographic supplies, and equipment. They have been known for many years for their wide array of films for use in Kodak and non Kodak cameras. Though they have been a leader in film processing for many years, the company has taken a different direction and focus by concentrating on digital photography, and digital printing. The Kodak originally started out as the Eastman Dry Plate Company, as was responsible for the first cameras suitable for non expert use. The Kodak name comes from the Eastman?s first single roll camera which had Kodak in the name. The product was so popular they decided to rename the company in 1888.
George Eastman coined the advertising phrase "You press the button, we do the rest," which was used by Kodak for many years. Over the years the Eastman Kodak Company has had many products including; film, photo printing, film cameras, digital picture frames, instant cameras, digital cameras, image sensors, motion picture and TV production, technical support, inkjet printers, and inkjet cartridges. The Eastman Kodak Company has built a huge empire on film and other photographic products, but they are also responsible for optical products as well as motion picture and TV production. By setting the standard of 35 mm film production and introducing 16 mm, 8 mm and Super 8 films, they became a very important part of the industry.
